At Peak 11, we help you show the world your
best face, through cohesive and engaging
Brand Identity Design.
There is more to your brand than just a logo. Each color and shape, every photo, and every line of copy contribute to the perception of your business. A strong brand identity communicates who you are, what you stand for, and why customers should choose you. We specialize in crafting cohesive, memorable brand identities that cut through the noise in a sea of digital offerings.
On a technical level, brand identity design is a collection of audiovisual elements, principles and guidelines which differentiate you from your competition and give your brand a unique look and feel. Although we are not a branding agency, brand identity design is an integral part of our holistic digital product design process as a solid foundation for further development.
_ Memorable First Impressions
Your visual identity ensures your business is instantly recognizable, creating trust and curiosity from the very first encounter. A strong first impression encourages potential customers to explore your brand further.
_ Strong Visual Recognition
Cohesive brand visuals across all channels make your brand more memorable. Customers begin to associate colors, logos, and design styles with your business, increasing familiarity and preference.
_ Emotional Connection
Thoughtfully designed brand elements evoke feelings and values that resonate with your audience. This connection encourages loyalty, repeat engagement, and word-of-mouth recommendations, boosting your revenue.
_ Differentiation From Competitors
A unique and consistent brand identity helps you stand out in a crowded marketplace. Users instantly recognize your brand among competition, giving you a strategic edge as they become returning customers.
_ Consistency Across Channels
When every touchpoint reflects the same voice, tone, and visual style, this consistency reinforces trust and ensures that no matter where customers interact with your brand, they experience the same cohesive identity.
_ Increased Customer Loyalty
A strong, consistent brand identity strengthens long-term relationships with your audience. Customers who feel aligned with your brand’s look, feel, and values are more likely to remain loyal even when competitors offer alternatives.
Process
From discovery to distinctive design
To deliver brand identities that are both beautiful and effective, we employ a dedicated process backed by data and experience, including in-depth market and consumer research and analysis and awareness of current aesthetic trends in addition to the kind of personality you want your brand to project. Every detail is considered as we guide you through a collaborative process that ensures your brand communicates the right message and resonates with your target audience.
01 _ Brand Discovery & Research
We begin by uncovering your brand’s core values, mission, and vision. Through stakeholder interviews and market research, we build a deep understanding of your identity and audience to guide every design decision.
02 _ Competitor & Market Analysis
We analyze your industry landscape, evaluating competitor strengths and weaknesses while identifying opportunities for differentiation. This ensures your brand stands apart, resonates with your audience, and positions you strategically within your market.
03 _ Visual Exploration & Concepts
We experiment with visual directions, exploring color palettes, typography, shapes, and imagery. Multiple creative concepts are developed, each aligned with your strategy, to identify the strongest foundation for building your brand identity.
04 _ Logo & Typography Design
We craft distinctive, memorable logos supported by carefully selected typography systems. These elements establish the foundation of your visual identity, ensuring recognizability, flexibility, and alignment with your brand’s personality across all touchpoints.
05 _ Color & Style Guidelines
We develop comprehensive guidelines for consistent application of colors, fonts, and graphic elements. These standards create cohesion across platforms, ensuring your brand always looks professional, unified, and instantly recognizable in any context.
06 _ Rollout & Implementation
We deliver tools and assets which can be used to carry your brand identity across channels, from digital platforms to print. Our dedicated team applies the identity consistently, reinforcing recognition and customer trust.
Expertise
Building consistent identity
for your digital presence
Our expertise lies in creating brand identities that seamlessly connect with the products we design. By building both product and brand together, we ensure a unified, consistent experience from the very first interaction. At the same time, we’re equally adept at working with existing brand identities by adapting them for new platforms and markets. Whether we’re starting from a blank canvas or building on established foundations, our goal is to craft identities that are distinctive, scalable, and enduring.
Our Proven Approach
Authentic Storytelling
We help your brand communicate your unique story in a way that resonates with your audience.
Consistency & Recognition
We create cohesive design elements to ensure your brand is instantly recognizable.
Design for Scalability
We ensure your identity works across all touchpoints, from a tiny app icon to full-scale campaigns.
Emotional Connection
We create visual and verbal elements that build loyalty and affinity among your users.
Simplicity & Clarity
We develop clear, uncluttered design to make your brand approachable and memorable.
Strategic Differentiation
We position your brand to stand out among competition, making it unmistakably yours.
Have a vision, but not sure where to start?
Get in touch, and together with you, we’ll make sure you are geared and bundled up right to reach the peak you’re seeking.
A web platform that facilitates daily collaboration among companies, beekeepers and Hektar Nektar with the aim of stimulating bee population growth.
Testimonials
Your journey with Peak11
Our cooperation started in 2017 and is still blooming. Peak11 has the best full-stack team! They built a unique marketplace, company portal, and social platform. This is the biggest digital initiative for Bees! Together we continue to stimulate bees’ population growth globally.
Mark Poreda
CTO & Founder
We needed two landing pages with animated mockups of the upcoming mobile app. They were up to that challenge! Peak11’s dedicated agile development team worked effectively, within time and budget, and the final product went over our expectations.
Michael Khoyilar
CFO & Co-Founder
The unique identity of Der Starke Franz, the network of gyms and fitness clubs, was perfectly depicted within the website and merchandise shop. The portal is user-centered, blazing fast, and brings users straight to the heart of Der Starke Franz’s ambience.
Martin Poreda
CEO & Founder
Peak11 was recommended to us and we were more than happy to work with them. They are reliable, open-minded and well versed in their industry. Following a step-by-step process they delivered a proper name and visual brand identity for elderly care web application.
Werner Lamprecht
CTO & Co-Founder
They immersed in the project fast and took initiative over the product design process. It was such a great experience to collaborate with a dedicated team that is engaged, pro-active, open to suggestions and really skilled in solving UX/UI challenges.
Ian Horton
CTO
Having the right branding and the story behind our AI/NLP software it was much easier to start business talks with several corporate clients. At Peak11 they have great command of brand design skills and deep understanding of marketing strategies.
Bartosz Bluj-Stodulski
CEO & Founder
Brands
Treaded with us
Verified company
We are listed on the top review sites
Our team is ready to help your brand stand out for all the best reasons, just like Mount Fuji stands out in the landscapes of Japan – instantly recognizable, unmistakable and unforgettable.
